Yesterday, in the city of Cupertino California, Apple demoed it’s latest creation- The Apple Watch but it has left many in the tech world a bit confused.

The watch tethers to iPhones (5S,5C, 6 and 6 plus) to receive calls and messages, serve as a digital wallet (goodbye cash), play music, and monitor heart, pulse and steps taken through an elegant circular array of light-based sensors.

The new Apple Watch is segmented into bourgeois classes of affordability, from the low end stainless steel baseline of $349 to an ultra-lux high end- 18 karat gold option. The Apple Watch, Apple Sport and Apple Edition represent separate collections and all have their own families of interchangeable gorgeous bands for an unparalleled degree of customization.

Despite it’s premium design, many of the critics are skeptical about the device. How is it better than Apple’s smart-watch competitors? What does it do? Is Apple really charging $349 for a gimmicky device that simply displays notifications from your phone? Apple did answer these questions but they concealed the answers in developer-jargon for those that needed to know.

Tim Cook noted, that he uses his watch to control his Apple TV. Their software engineer pointed out that a development company is working on an app that controls smart locks, smart lighting systems and thermostats for the home with the watch. Cook and Co. meandered slowly through a garden of distractions obscuring the devices most important feature— it’s App Store!

The release of the watch’s SDK- software development kit means that “W” hotels worldwide will use the Apple Watch as a room key. Other hotels will follow suit.

If we just consider Apple’s -already done deals- we begin to see the watch’s potential. The next time you go to McDonalds, Starbucks, Whole Foods, A Restaurant through an Open Table reservation, or take a flight- your watch will be used to pay and guide the experience. Your bill for most services will likely be paid with Apple Pay (a service that manages your credit cards and cashless payments).

Tim Cook may have buried the lead but he made the potential of the watch as a control platform for other devices perfectly clear for those that know the parseltongue of developers. The Apple Watch is the perfect universal remote.

Tim Cook’s most important point was to note that the watch does so much, they didn’t have time to go over it all at the event.

So why not boast? Why not demo all of your tricks? Its because while the Apple Watch will be revolutionary it isn’t light years ahead of it’s competition. The Apple Watch won’t be ready until 2015 and Android Wear is just one software update away – and a few key partnerships behind- catching
up.