Design Exchange (DX), Canada’s Design Museum, presented a series of firsts with its playful, unprecedented exhibition This Is Not A Toy, guest curated by music and fashion mogul Pharrell Williams. This is the first major original programming produced by DX and the first foray into museum curation for cultural connector,  Pharrell Williams. Not to mention that this is  the first time coveted artists, Brooklyn’s KAWS and Japan’s Takashi Murakami, have shown their work in a design museum. Dedicated to exploring the conceptual toy – a form made solely as an expression of an aesthetic or idea – as a fine art and design object, as well as a contemporary cultural signifier, This Is Not A Toy marks the first time these vibrant collectible sculptures, figures and paintings have collectively been on display in a museum setting.   Photography Credit: Arash Moallemi.